A few weeks ago I finished branding my brother’s new woodwork company, Hand Eye Mind. Recently we worked collaboratively together to create a series of handles for rubber stamps used for marking his invoices and product packaging.
The aim of the project was to showcase both the craftsmanship and new brand identity of his company, Hand Eye Mind.
The business cards that I designed for Hand Eye Mind arrived today - and they are stunning. The 600gsm thickness of the cards gives them a tactile quality which is very appropriate for the work produced by the woodwork company. They have also been triplexed with a seam of black between the layers of paper, creating a nice contrast and satisfying visual finish.
Click here to see the design process behind the Hand Eye Mind logo.
I’m in the process of producing a symbol set based on pocket sized objects of the same scale. Here are a few of the pictograms I have created so far…
“The plane is the most complex - as well as one of the most important - tools which the woodworker uses, and a high grade of skill is necessary to keep it in order as well as use it properly.” - Charles A. King
Over the past few weeks I have been working on branding my brother’s new carpentry company, Hand Eye Mind. The aim is to create an identity which will reflect the quality and craftsmanship of his bespoke, handmade products. The initial stage has been to produce a simple one colour logo (or mark) which will work across a variety of mediums - from stamps marking the bottom of wooden pieces to a logo in the header of a website.
As a starting point I looked at the hand tools used by my brother - specifically the plane - which requires a lot of skill to use. When properly set-up and used, the plane produces clean, straight cuts while round, curled wood shavings stream off the blade. This has been my main source of inspiration for the final logo.
I can now move forward by deciding on an appropriate typeface and colour scheme for the brand, and start designing stationary and a website for the company. Check out the Hand Eye Mind blog to see his work and the development of his up-and-coming workshop.
Over the past few weeks I have been freelancing at a wonderful desk space in Endless Studios, a design agency located in the small town of Lewes outside of Brighton.
It’s a fantastic environment to be working in - I am constantly surrounded by talented and experienced designers who are happy to share thoughts and offer advice regarding my work. The relationship also works both ways, and I occasionally get involved with workshops set up by the Endless team in the studio loft. These are great for generating ideas, and demonstrate a variety of approaches to design briefs away from the screen.
Working away from home also has its benefits - the 10 mile cycle to the studio and back each day gives me some good exercise, and it allows me to get into a daily routine. I can focus on design during the day but relax in the evenings without that guilty feeling that was all too frequent when working from home as a student!
